I'm so glad
you're here!

Welcome!

then come join us!

oooh! I'm In!

The SHIFT Society is an exclusive Facebook group full of amazing women looking to help the next generation transition into adulthood gracefully.

Remember all the anxiety around your first job? The struggle to get the respect (and PAY) you deserve? The constant ups and downs of low self-esteem and confidence? The waste-of-time relationships? Yeah, me too.

And when I look at my two teenage daughters, I KNOW I don't want to watch them struggle through all of that like I did.

That's why I created the SHIFT Society - a group dedicated to arming our daughters with the mentality AND the strategies they need to enter adult life with confidence, self-love, and direction. We tackle it all - mindset, money, motivation, AND self-mastery.

are you a badass mama with teen or college-aged daughters looking to help them enter adulthood with confidence and grace?

I wanna learn more first

When I first began my career in investing, I thought I was doing everything right. I was making good money, maxing out my 401(k), all that good stuff.

But I STILL had to fight for my position, my pay, my WORTH, every single day.

Yeah, finance is a boys' club - but what I learned was that it wasn't about them. It was about me.

I learned that to get paid what I was worth and really OWN it, I needed to shift my mindset about money and about myself - lessons I try to teach my daughters NOW, so they don't have to learn them the hard way.

My guess is that, if you're here, you're looking to make that same shift. Your internal worth is directly tied to your bank account, 

that wealth grows from the inside out

I believe

learn more

< previous

Flipping houses like Joanna Gaines!

Real Housewives. Why can't I quit you?!

Madewell, Nordstrom, J.Crew. Sigh.

Beer pong. Don't judge me.

Flannel > Bikinis. Am I right?!

Gold Digger. Vintage Kanye forever!

alternate job

Guilty pleasure

take my money

secret talent

Beach / Mountains

Personal Jam

And now, the truly important stuff...

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Working on your self-worth-net-worth connection means taking a deep dive into what really makes you tick, why you make decisions, and how your internal drivers dictate your direction.

Yeah, that's some heavy stuff.

So, if you want someone who will push you to new heights, hold you accountable, and support you unconditionally while you figure out all this messy self-love stuff, let's talk.

ready to take your
worth to the

next level?

i'm ready to own it

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You’re never gonna get this moment back.

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You *are* totally, entirely photogenic.

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We’re going to have serious fun together.

-Laurie White

Working with dawn has been truly a life-changing experience. her ability to hone in on the real root of my struggle with money, expose it, and help me learn to move past it was so much more than i expected.

A little       from past clients

love

-Diane S.

honestly, this is the first time a coach has actually helped me. 

A little       from past clients

love

-Emily Buchanan

I honestly think this is the first time a coach has actually helped me.

A little       from past clients

love

-Stacy Janicki

For anyone that’s hit a wall in their career, feels underpaid, undervalued, or just stuck - Dawn is a game changer.

A little       from past clients

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-Tracy Lopez 

I'M SO MUCH MORE CONFIDENT IN MY ABILITY TO ASK FOR WHAT I WANT, BECAUSE NOW I REALLY BELIEVE I DESERVE IT.

A little       from past clients

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-Gina Neimy

 NOT ONLY DID I GET MY LONG OVERDUE RAISE, BUT I ACTUALLY THINK MY WORK RELATIONSHIPS HAVE IMPROVED AS A RESULT OF MY NEWFOUND COMMUNICATION SKILLS.

A little       from past clients

love